MACMobility Data Analytics Center
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Transportation economics

Research theme · 05

Transportation Economics

Using economic instruments — pricing, information, and communication technology — to incentivize travelers toward system-optimal choices on routes, departure times, parking, and modes.

Overview

We focus on understanding travelers' choices on routes, departure time, parking locations, and traffic modes (solo-driving, carpool, transit, etc.). We then use economic instruments to incentivize travelers to change those choices toward the optimum of the entire transportation system.

The research employs a range of mechanisms: pricing (taxes, subsidies, tolls, credits, lotteries, time-of-day pricing), information provision, and changes in travel time enabled by cutting-edge communication technologies.

Featured Projects

  • CPS: Collaborative Research: Matching Parking Supply to Travel Demand towards Sustainability: a Cyber Physical Social System for Sensing Driven Parking — Co-PIs: Michael Zhang (UC Davis), Ram Rajagopal (Stanford); Team: Shuguan Yang.
  • Testing and Evaluation of Curb Management and Integrated Strategies to Catalyze Market Adoption of Electric Vehicles — Team: Jiachao Liu, Tao Tao. Collaborators: LACI, NREL, USC.
  • CPS: Small: Collaborative Research: Optimal Ride Service For All: Users, Service Providers and Society — Team: Zemian Ke, Matt Battifarano.

Projects